Applied Behavioral Economics Takes the Stage at FPA Conference With TrueProfile Chief Scientist Shachar Kariv of Berkeley

Press Release updated: Sep 27, 2017 16:24 EDT

Benjamin N. Ward Professor of Economics at the University of California at Berkeley, Shachar Kariv, Ph.D. (, will deliver an educational master class at the 2017 FPA Annual Conference in Nashville, on Monday, Oct. 2, at 3 p.m. In The Overdue Marriage of Goals-based Planning and Behavioral Economics, sponsored by technology firm Capital Preferences, creators of the TrueProfile system, Professor Kariv will discuss ways to improve goals-based planning by introducing scientific methods of client understanding.

“Deeper client understanding is the only sustainable advantage for today’s advice givers,” said Capital Preferences CEO and Founder Bernard Del Rey. “Positive disruption that empowers the best advisors is the key to professionalizing our industry and achieving better client outcomes. Professor Kariv and his colleagues in behavioral economics and decision science have broken new ground, explaining how advisers can better understand clients and find suitable solutions for them, ushering in advice in the age of the consumer.”

“Planners know that clients’ actions speak louder than words when it comes to understanding true risk and loss tolerance and the compromises that can be made in planning to hit a client’s goals,” Del Rey continued. “Professor Kariv will help financial planning professionals and investment advisors understand how clients make tradeoffs with risk and goals and why having statistical confidence in your client diagnostics matters now more than ever. The difference in his work is that sophisticated behavioral economics theory and application are married in a simple experience for the client, exposing their true profile and priorities and ‘rate’ of goal compromise. These are the insights advisors need to take risk assessment and goals based planning to the next level.”

Planners know that clients’ actions speak louder than words when it comes to understanding true risk and loss tolerance and the compromises that can be made in planning to hit a client’s goals. Professor Kariv will show how sophisticated behavioral economics theory and application are married in a simple client experience, exposing their true profile and priorities, and ‘rate’ of goal compromise. These are the insights advisors need to take risk assessment and goals-based planning to the next level.

Bernard Del Ray, Capital Preferences CEO and Founder

FPA Members who are attending the FPA B.E. Conference in Nashville will find additional information about Dr. Kariv’s presentation in the conference app FPA-provided agenda ( Follow the conference hashtag #FPAConf17 to see live tweets related to this session.


Later in October, under the aegis of Berkeley Executive Education, Professor Kariv will be delivering a one-day, inaugural course on Applied Behavioral Economics for Financial Advisors. This by-invitation-only session, to be held Oct. 27 in New York City will cover the following:

  • What behavioral economics reveals about clients
  • The new language of client understanding
  • Revealed preferences and plans
  • Constructing optimal, goals-driven portfolios
  • Portfolio advising during the age of innovation

As part of the one-day program, there will also be a practitioner panel on the topic of implications for advice givers, including client engagement strategy, regulatory issues and technology. Practitioners who would like to be considered for the free introductory class may inquire about the criteria for participation through [email protected].

In the future, the course will be available for open enrollment through the Berkeley Executive Education program.

To learn more about Capital Preferences, Bernard Del Rey and Shachar Kariv, please visit:


TrueProfile Investor Technologies is the solution provider of Capital Preferences, a global leader in the next generation of decision analytics for financial services firms. Capital Preferences provides enterprise quality client profiling, compliance and portfolio recommendation solutions, based on rigorous academic research and a focus on revealed, rather than stated, preferences. This approach addresses the plethora of inefficient and unreliable questionnaires and mapping methodologies that have long been used in investment, insurance and credit businesses within global consumer finance. For more information about Capital Preferences and True Profile, contact J. Womack at 215-266-7209.



Media contact:
Leesy Palmer
Impact Communications, Inc.
[email protected]

Source: Capital Preferences

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About the Author: Bob Cooper

Bob Cooper is Canadian Business Tribune''s senior editor. He is also a nationally syndicated newspaper columnist and a bestselling author. He lives in London Ontario and covers the intersection of money, politics and finance. He appears periodically on national television shows and has been published in (among others) The National Post, Politico, The Atlantic, Harper’s,, Vice and He also has served as a journalist and consultant on documentaries for CBC and Global News . In 2014, he was the winner of the Society of American Business Editors and Writers' investigative journalism award, and the winner of the Izzy Award for Journalism from Ithaca College's Park Center for Independent Media. He was also a finalist for UCLA's Gerald R. Loeb Award and Syracuse University's Mirror Award. Before becoming a journalist in 2006, Sirota worked in Washington for, among others, U.S. Rep. Bernie Sanders, the U.S. House Appropriations Committee Minority Staff and the Center for American Progress.