Blues and Reds Mobile Game to Aid Social Science Research on Interactive Behavior

Players who download the app provide their home country, age and gender. By studying the playing behavior of these users around the world, researchers can identify which demographic groups make the most logical and illogical decisions in interactive situations. Players who complete all levels, are also provided with an analysis of their skills and how they performed compared to other players in various demographic groups.

“The main objectives are to identify the percentages of users who are able to win levels in Blues and Reds and also to understand what determines these percentages,” said Konrad Grabiszewski, a visiting assistant professor of economics at the University of Miami School of Business. “Addressing these questions is important because it will allow scientists to develop better theories of interactive behavior,” added Grabiszewski, who developed the game with Alex Horenstein, an assistant professor of economics at the School.

“Technology is already in the hands of people, which means that with the right tool scientists have access to millions of people,” said Horenstein. “Blues and Reds is just the beginning of this new and fascinating chapter in social sciences.”

How to Play

Blues and Reds is a puzzle game in which the player is faced with a choice in making moves that will lead to a winning or losing position.  Players have 58 levels to solve, divided into 10 chapters. Each chapter consists of two parts (two different types of puzzles). Each level is a turn-based game against the computer. The player must end on a blue node for the player to win. If the player lands on a red node, then the player loses and the computer wins. Except for levels in the Immortal Chapter, each level has only one life. There is no time limit to complete the challenges. For more information on the game, visit

EDITOR’S NOTE: High-resolution screen shot images of the game are available for download at

Media Contact:
Jeff Heebner
[email protected]

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SOURCE University of Miami School of Business Administration

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About the Author: Bob Cooper

Bob Cooper is Canadian Business Tribune''s senior editor. He is also a nationally syndicated newspaper columnist and a bestselling author. He lives in London Ontario and covers the intersection of money, politics and finance. He appears periodically on national television shows and has been published in (among others) The National Post, Politico, The Atlantic, Harper’s,, Vice and He also has served as a journalist and consultant on documentaries for CBC and Global News . In 2014, he was the winner of the Society of American Business Editors and Writers' investigative journalism award, and the winner of the Izzy Award for Journalism from Ithaca College's Park Center for Independent Media. He was also a finalist for UCLA's Gerald R. Loeb Award and Syracuse University's Mirror Award. Before becoming a journalist in 2006, Sirota worked in Washington for, among others, U.S. Rep. Bernie Sanders, the U.S. House Appropriations Committee Minority Staff and the Center for American Progress.