Being a realtor is not a difficult task, if you have an ability to convince, persuade, and close down a sale. However, in order to be seen by customers as the best realtor from the entire lot, marketing is necessary. Hence, the need for advertising. Let us have a look at some interesting ideas to advertise your properties.
Creating a website for your firm is one of the great ideas and is a popular advertising technique. You can make it informative and attractive while still keeping it professional. Provide sufficient details about properties and update the website regularly. Add a section to invite questions from potential clients and also give complete contact details. You could have a comment box, wherein your previous customers can comment on their experience, or can share articles on the same. Ensure that your website is regularly updated and also see to it that you reply promptly to any queries raised.
Publicize the name of your firm by distributing leaflets. Mention some famous properties which you have sold successfully that people can easily recall. Mention about any additional service like housecleaning service, or lawn service you will be able to provide at some discounted rates. Think of other innovative ways to attract more clients to your firm. Not only are leaflets cheap advertising idea, but they are also effective as you can cover lots of ground by distributing leaflets.
Yellow pages is another most popular idea. Ensure that you have a big page, all to yourself, in the yellow pages. There too, you can mention some of the additional services that you can provide. This will certainly give you the edge in comparison with your competitors. The advertisement in yellow pages should be professional, at the same time, it should be more appealing.
You can place advertisements in home decorating magazines and interior decorating magazines. Place them at strategic positions so that they can grab the reader’s attention. You can ask previous clients to say something about your firm and the services offered by your firm. These testimonials from your clients will be of great help in boosting your prospective client list.
Property exhibitions, small and big community fairs are very common and can be some of the best places to let people know about your firm and the services it provides. Stalls at a fair can be one of the popular ideas. Book a stall and ask all the people who visit your stall, to give you their email id’s, so that you can keep them informed about your listings. Also collect their business cards, if possible. This will help you in making your own database. You can later keep on increasing the database with continual contacts with these people, and by asking them for more references.
Mall is a place where you will find many people. Set up a stall at a strategic location and distribute leaflets and business cards to people. This is a good way of increasing your database. If you go on a weekend, or in the evenings, you will be able to access more people. This could become a free advertising idea or if you are required to pay money, it will be minimal.
In addition to having your own website, you could also enlist the name of your firm on some other websites which help in advertising. Such sites can help you to increase the number of prospective customers, as they reach out to a lot of people at the same time. Ensure that all your contact details are updated regularly.
One can even consider ‘word of mouth’ publicity which always helps. Request your customers to mention your name to their friends and family, who are looking out for properties. You could go to some charity or fundraising event and drop in your business card. One thing that you need to do is to keep your database updated and ensure that all your customers get the same kind of treatment, in order to be successful at home selling.