SportsEngine Partners with USA Track & Field to Promote Youth Participation Across the U.S.

Find local sports programs in your area at sportsengine.com.

“As we look ahead to the 2020 Summer Olympic Games, we’re excited to partner with USATF to help build excitement and awareness of track and field for today's youth athletes.”

MINNEAPOLIS May 17, 2018

SportsEngine, Inc., an NBC Sports Group company, will partner with USA Track & Field (USATF) to promote participation in youth track and field programs across the United States. During the Nike Prefontaine Classic, May 25-26, and the USATF Outdoor Championships, June 21-24, SportsEngine’s https://www.sportsengine.com/ will dedicate its homepage to USA Track & Field. The site will feature local programs from across the country and resources to help families find clubs in their area that are the right fit for children interested in track and field.

“Track and field is the country’s fastest-growing sport on the high school level, and we are excited to bring greater awareness to USATF’s local programs through this collaboration with SportsEngine,” USATF CEO Max Siegel said. “We hope to spark even more opportunities for young athletes to become involved in our sport or to take their track and field participation to the next level.”

In the summer of 2017, SportsEngine launched the country’s largest youth sports directory, now featuring over 110,000 youth sports programs and organizations, including nearly 1,000 track and field organizations and programs. With this partnership, USATF is adding its entire list of youth track & field clubs to sportsengine.com, and each USATF-affiliated club can add programs to be included in their listing. This will enable families to quickly and easily find youth programs in their area.

“As we look ahead to the 2020 Summer Olympic Games, we’re excited to partner with USATF to help build excitement and awareness of the sport,” stated Travis Shives, SportsEngine Vice President of Sports. “We’re passionate about the long-term health of today’s youth and hold firmly to the belief that today’s youth athletes are tomorrow’s future Olympians. We want to do our part to develop a love of sport in today’s youth.”

At SportsEngine.com, parents and athletes can search by sport and geographic location to find a comprehensive list of youths sports organizations, programs, and events in their area. In addition to track and field, over 70 sports are represented from across the U.S. and Canada in the directory. Administrators may also access SportsEngine.com to claim their organization or event, enabling them to promote programs, collect registrations, and ensure their listing appears in search results.

About SportsEngine
Helping the world play smarter and live more, SportsEngine, Inc., an NBC Sports Group company, is the leading software provider of sport life management solutions for 35MM coaches, parents, athletes and Sport Relationship Management applications for more than 1MM clubs, leagues, governing bodies and associations. SportsEngine helps sports organizations around the globe reduce the time they spend on administrative tasks, and enables them to focus more on developing their athletes, providing safe experiences and furthering the love of sport. Learn more at: http://www.sportsengine.com, Facebook.com/sportsengine; or twitter.com/@sportsengine.

About USATF
USA Track & Field (USATF) is the National Governing Body for track and field, long-distance running and race walking in the United States. USATF encompasses the world's oldest organized sports, some of the most-watched events of Olympic broadcasts, the country's No. 1 high school and junior high school participatory sport and more than 30 million adult runners in the United States. For more information on USATF, visit http://www.usatf.org.

Media Contact:
Jenna Soule
Phone: 612.799.3542
Email: press(at)SportsEngine(dot)com

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About the Author: Bob Cooper

Bob Cooper is Canadian Business Tribune''s senior editor. He is also a nationally syndicated newspaper columnist and a bestselling author. He lives in London Ontario and covers the intersection of money, politics and finance. He appears periodically on national television shows and has been published in (among others) The National Post, Politico, The Atlantic, Harper’s, Wired.com, Vice and Salon.com. He also has served as a journalist and consultant on documentaries for CBC and Global News . In 2014, he was the winner of the Society of American Business Editors and Writers' investigative journalism award, and the winner of the Izzy Award for Journalism from Ithaca College's Park Center for Independent Media. He was also a finalist for UCLA's Gerald R. Loeb Award and Syracuse University's Mirror Award. Before becoming a journalist in 2006, Sirota worked in Washington for, among others, U.S. Rep. Bernie Sanders, the U.S. House Appropriations Committee Minority Staff and the Center for American Progress.

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