Placester Names Omar Hussain President and CEO

BOSTON, March 14, 2018 – Hussain joins Placester after 14 years of serving as President & CEO of Imprivata, a healthcare IT security company. While at Imprivata he grew the company to over $160 million in revenue and completed a successful IPO in 2014. Under his leadership, the company became the world's leading healthcare IT security provider with more than 1,400 healthcare organizations worldwide. He was named an Ernst and Young 2013 Entrepreneur of the Year for his extraordinary success in innovation, financial performance, and personal commitment.

“I'm thrilled to partner with Omar Hussain as we reinvent how Placester enables real estate agents and brokers to efficiently use technology to help their customers buy and sell more homes,” said Matt Barba, co-founder and CTO. “Omar is a product-focused CEO with a proven track record of scaling fast-growing businesses. His experience bringing innovative technologies to the healthcare sector to drive productivity correlates precisely with the digital transformation consumers are expecting of real estate today. Placester led the first wave of digitization in real estate by providing thousands of agents and brokers with the online tools to help their businesses grow. Now it's time for the next phase of a tech-enabled real estate industry, and Omar is the ideal partner to help us get there.”

“I'm excited to join the team at Placester. Placester represents a unique opportunity in an industry that is undergoing massive technological transformation,” said Omar Hussain, President, and CEO of Placester. “Matt Barba and I share a common vision of a more connected, efficient, human-centered and technology-enabled real estate market. Placester is well positioned to capitalize on the technology trends impacting the industry.”

To date, Placester has raised over $100 million and has established relationships with over 550,000 brokers and agents using Placester technology to better connect with their customers.  Placester is bringing fundamental change to real estate with an aggressive product roadmap that addresses the full breadth of challenges and opportunities that real estate agents continue to face as technology shapes the future of the business.

“Since our initial investment in 2015, Placester's traction has demonstrated their ability to use technology to empower real estate agents and brokers to grow their businesses,” said Ravi Viswanathan, General Partner, New Enterprise Associates (NEA). “As Placester continues to accelerate, we're confident in Omar and Matt's partnership to drive growth and innovation within the nearly $4B real estate software market.”

About Placester
Placester is an all-in-one sales and marketing platform for real estate professionals with beautiful lead capturing websites, lead management, email marketing, marketing automation, analytics, free education and 24/7 support. Placester offers a wide range of apps and add-ons for high-impact email marketing, digital advertising campaigns, lead management and streamlining of everyday tasks. Currently serving three in five real estate professionals in the U.S., Placester is a proud technology partner to leading real estate brands across North America, and the sole website provider for the REALTOR Benefits® Program, the official member benefits program of the National Association of REALTORS®. To date, Placester has raised $100 million in funding. For more information, please visit

Deidre Woollard
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About the Author: Bob Cooper

Bob Cooper is Canadian Business Tribune''s senior editor. He is also a nationally syndicated newspaper columnist and a bestselling author. He lives in London Ontario and covers the intersection of money, politics and finance. He appears periodically on national television shows and has been published in (among others) The National Post, Politico, The Atlantic, Harper’s,, Vice and He also has served as a journalist and consultant on documentaries for CBC and Global News . In 2014, he was the winner of the Society of American Business Editors and Writers' investigative journalism award, and the winner of the Izzy Award for Journalism from Ithaca College's Park Center for Independent Media. He was also a finalist for UCLA's Gerald R. Loeb Award and Syracuse University's Mirror Award. Before becoming a journalist in 2006, Sirota worked in Washington for, among others, U.S. Rep. Bernie Sanders, the U.S. House Appropriations Committee Minority Staff and the Center for American Progress.

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