Entrepreneur, Neil Howe, was selected to open an authority media agency in Atlanta that will focus on serving Business Owners and Entrepreneurs.
Howe‘s agency, Highland Media Agency, will help entrepreneurs position themselves as an authority in their market using different forms of media.
“It is really important to get your story out there to the marketplace and there is no better way to do that by using the power and authority of the right media. Whether it is via radio, newspaper, TV or print media the fact that your story is published gives you credibility over other businesses in your market,” said Howe.
Times are changing and to attract attention to a brand, a business owner needs to not only promote their business but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people. Authority marketing tactics are gaining mainstream appeal, and business leaders are talking about it.
John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It does not matter how big or little an audience you might command, it is all about the right people believing in your point of view or way of doing business.”
A story on Fox News stated, “The simple truth is, if you are not deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you are asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine wrote, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.”
The demand for authority marketing and positioning services is growing due to the recent media coverage, and Highland Media Agency will service that need.
Howe said, “Atlanta is a great city and I am happy to be interviewing entrepreneurs and business owners who are passionate about their business and helping their customers clients or patients. Getting the word out about how they are helping people is the number one thing a business should be doing. In my experience, most businesses primary problem is obscurity.”
Neil Howe is known as The Authority Architect and is the host of Atlanta business radio show Expert Profiles Atlanta where he interviews Atlanta business owners and entrepreneurs about their stories and journeys to success.