Five Major Steps to Unlock the Real Value of Marketing ROI – A Quantzig Whitepaper

LONDON–(BUSINESS WIRE)–Quantzig, a global analytics solutions provider, has announced the completion of their most recent whitepaper on the five major steps to unlock the real value of marketing ROI. Measuring the real impact and value of marketing, primarily through digital channels, on short and long-term growth is increasingly becoming more challenging. Effective marketing can help companies in achieving their financial objectives.

Firms are struggling to increase marketing budgets but are unable to see the expected growth to justify the incremental investment. Major firms are investing time and effort in engaging with different social media channels and other digital channels. There is a huge amount of unstructured data collected through these marketing activities, and the companies are still not aware of the value they are missing out on. As a result, Quantzig has listed five major steps to unlock the real value of these marketing activities.

According to the marketing experts at Quantzig, “It is becoming very challenging to quantify the real value of marketing, especially through digital channels for short- and long-term growth.”

Request a free demo to see how Quantzig's solutions can help you.

Major steps to unlock the real value of marketing ROI:

  • Determine your business objectives – It is crucial to understand your business objectives like your primary goal, necessary information, and data helpful to gather that information, before diving into an analysis.
  • Remove data silos – Data collected should be easily accessible whenever necessary. Companies should manage how they collect and where they store their data.
  • Empower the data analysts – Companies should give a broader mandate to data analysts to pull and use the data for easy access to data. With quicker access to data, organizations will be able to make smart business decisions.
  • To read more, download FREE sample

Download the complete list of major steps to unlock the real value of marketing ROI whitepaper here:

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 14 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig's services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.

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About the Author: Bob Cooper

Bob Cooper is Canadian Business Tribune''s senior editor. He is also a nationally syndicated newspaper columnist and a bestselling author. He lives in London Ontario and covers the intersection of money, politics and finance. He appears periodically on national television shows and has been published in (among others) The National Post, Politico, The Atlantic, Harper’s,, Vice and He also has served as a journalist and consultant on documentaries for CBC and Global News . In 2014, he was the winner of the Society of American Business Editors and Writers' investigative journalism award, and the winner of the Izzy Award for Journalism from Ithaca College's Park Center for Independent Media. He was also a finalist for UCLA's Gerald R. Loeb Award and Syracuse University's Mirror Award. Before becoming a journalist in 2006, Sirota worked in Washington for, among others, U.S. Rep. Bernie Sanders, the U.S. House Appropriations Committee Minority Staff and the Center for American Progress.

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