APS Announces New Brand and Logo

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APS, a leader in cloud-based workforce management solutions and payroll tax compliance services, today introduced the company's new corporate brand and logo.

July 16, 2018

APS, a leader in cloud-based workforce management solutions and payroll tax compliance services, today introduced the company's new corporate brand and logo. The rebranding reflects both the evolution of the company and its vision for the future.

Since its founding in 1996, APS has been a recognized and innovative leader in human capital management technology and services that help organizations improve workforce processes while growing their businesses. APS's award-winning payroll and core HR solutions have continued to evolve as business processes have become more automated and cloud-based.

Today, the company sells its solutions and services across the nation to organizations in a multitude of industries, and is recognized as a leader in human capital management (HCM) technology by leading business solutions review platforms. APS has also partnered with several strategic business technology companies, further expanding the company's breadth of offerings to include innovative software solutions.

APS's rebranding represents its successful and ongoing transition to a company well beyond its origins in payroll and tax compliance services. Today the company competes in key growth markets that include performance management, onboarding, applicant tracking, benefits administration, and talent management – all focused on helping APS customers unify their business processes for better efficiency, usability, and adoption.

Christian Valiulis, CRO at APS, echoed these sentiments. “A brand is a communication device. Visually, it's communicating something…so we want to make sure our brand, our visual identity mirrors what we bring to the marketplace…a modern technology solution.”

The new APS logo consists of three parts – the spearhead, the path to growth, and the future – which represents APS as a leading influence in the development of HCM technology with a strong customer foundation. The blue and silver palette is modern, vibrant and dependable, representing APS's focus on software development, as well as our commitment to customer success. The new typeface lends a contemporary, clean look with angles that complement the icon.

“We ended up with a logo which includes an icon representative of who we are, where we've been, and where we're going,” said APS President Aaron Johnson. “As long as we focus on that customer and that spearhead points us in the right direction, it's going to force us upwards, to where we want to go…That's the opportunity. It's massive, it's limitless…but that's the limit, the sky's the limit.”

APS's new tagline is, “Your Workforce Partner”. This tagline demonstrates our commitment to customers and partners with our broad solutions and services platform.

While the brand, tagline and logo have changed to better represent what the company is today, APS's mission statement remains the same – to provide exceptional workforce technology and services that simplify the lives of our clients' employees, managers, and administrators.

  • To learn more about APS's new corporate brand and logo, click here.
  • For more information about APS's human capital management solutions, click here.
  • For more information about APS's partner program, click here.

About APS
APS brings innovation and scalability to modern human capital management. We believe that our clients, their employees, and our partners deserve the best, easy-to-use human capital management platform delivered with personalized service and support. We build our technologies from the ground up, focusing on usability, efficiency, and adoption. APS understands the challenges organizations of all sizes face, which is why we craft a full spectrum of cloud solutions that address all aspects of employee management. By maintaining a vision of unified systems that make human capital management nearly effortless, we support our clients in their growth and success.

APS is different because of our unique approach to technology and service. As a result, we continually maintain 98% customer retention and satisfaction rates. We have ranked as a High Performer the past five years and were named Best Software for HR and Administrative Teams for 2017. APS also consistently ranks Best Customer Support, Best Ease-of-Use, Best Functionality, and Best Product Quality.

For more information, please visit http://www.apspayroll.com or call 855-945-7921.

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About the Author: Stefan Kachakov

Stefan covers money and politics for Canadian Business Tribune. His work has appeared in the Toronto Star, Newsweek, Slate, The New York Observer, Money and The Huffington Post Canada. He is originally from Yellowknife.

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